Archive for September, 2007
The Complexity of Closing a Sale
Written by Bryan Eisenberg
B2C, B2B, impulse purchases, straightforward purchases, considered purchases, nonprofit, lead generation…Your ability to persuade depends more on your audience’s key qualitative factors than on your business category and, many times, audience demographics. If you understand all the elements that make up your unique persuasive process — a marriage of how you sell [...]
Quasi-Search: Contextual and Behavioral Marketing
Advertisers sometimes have difficulty extracting more volume from search. If the problem is due to a lack of inventory, or CPC (define) prices that are hard to justify, consider looking closer at quasi-search media, such as contextual or behavioral, to determine if they can deliver on campaign objectives, whether branding, direct response, or a hybrid [...]
Read Full Post | Make a Comment ( None so far )Holiday Budget Jitters: Gut or Double Your Search Budget?
Written by Kevin Lee
If you’re a search marketer who relies on the fourth quarter to make your year’s numbers, there’s a good chance management will ask you to slash your search marketing budget unless the economy turns around.
Many advertisers’ spend on advertising, online media, and SEM (define) is based on ROI (define) and return on [...]
How to Optimize for Yahoo!
Article By Ross Dunn
With a reported 22.1% of search traffic Yahoo is second only to Google’s 64.4% (src: Hitwise ) for search user volume so it is extremely important not to forget that attaining a top ranking in Yahoo can be a big boon to the bottom line. As a result, I decided to write [...]
Why Metrics Don’t Matter…Yet
Written by Anna Maria Virzi
Interactive advertising and marketing executives, like their offline counterparts, are fiercely competitive and highly guarded creatures. The same traits that help these business executives and creative personalities to soar can also impede an industry movement to bring consistency, including standards, to measuring digital media’s impact and reach.
Just about everyone agrees online [...]
Web Analytics 2.0
By Jason Burby, The ClickZ Network
At first, one could say we don’t need anymore 2.0 buzz. A quick search on Google for “2.0″ returns nearly 500 million results. There’s nothing new about people slapping 2.0 onto the end of something and saying everything’s changed. In this case, though, Kaushik nails the difference between the way [...]
Search Engine Optimization: Ten Golden Rules For Beginners
The following are the ten simple ways to optimize and increase traffic to your website. The guide is meant for those who intend to or are just starting out in Search Engine Optimization. It shows you all the basic things you need to know and what do to improve your rankings with the search engines [...]
Read Full Post | Make a Comment ( None so far )47 Simple Ways to Build Trust in Your Website or Blog
If your website does not create a sense of trust in your visitors, all your efforts will be in vain. Your online business will not succeed. That’s the bad news. The good news is that it is very easy to create and build trust in your online visitors. Below, I have listed all the techniques [...]
Read Full Post | Make a Comment ( None so far )AdBrite Marketplace; AdBrite powers the world’s most trusted and transparent marketplace for digital advertising
AdBrite was started by Philip Kaplan and Gidon Wise in 2002. They were looking for an easy way to sell advertising on their websites and blogs, and decided to place a small “Your Ad Here” link on each site to connect advertisers to an order form. AdBrite’s simplicity spread through word-of-mouth, and within the first [...]
Read Full Post | Make a Comment ( None so far )Exoclick, Convert Clicks Into Revenue
ExoClick is a pay per click platform that provides services for advertisers and publishers. ExoClick.com is owned by ExoClick S.L., a European company based in Barcelona, Spain.Publishers FAQWhat payment methods are you supporting?We can pay through Paypal, Epassporte, Wire transfer or Mail check.What is the minimum payout?$10 for Paypal/Epassporte and $100 for Mail check.When will [...]
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