Archive for October, 2007
Microblogging: What Is It Good For?
The microblogging concept isn’t one that settles neatly among a myriad of more intuitive platforms. Regardless, microblogging platforms like Twitter, Jaiku, Pownce, and PlaceShout are gaining steam in the social media realm with or without you. If you know and/or follow Lynnette Young, a.k.a. LynetteRadio on Twitter, you would be interested in knowing that she’s [...]
Read Full Post | Make a Comment ( None so far )Can you really buy web traffic?
Many people wonder about generating traffic to their websites through paid traffic offerings. This topic is highly debated among the industries top SEO managers because some believe in the practice and others do not.
Paid traffic services can be useful as part of an overall traffic generation strategy. I have used paid traffic services in the [...]
Consumer 3.0: New Trends in CGM
Written by Pete BlackshawLast week, my firm hosted its second annual CGM (define) summit, which included approximately 100 of our clients who have engaged in different ways in CGM. I delivered the opening keynote and thought it might be worth reviewing some of the key trends I identified.
The CGM landscape has shifted significantly in the [...]
Web Analytics: Not Just Growing, But Diversifying
Written by Neil MasonWow, that was the week that was. As I write this, I’ve just about recovered from a three-day immersion in online marketing performance measurement and optimization. I think we used to call it Web analytics. Now that I’m back in my own time zone, I’m beginning to process some of what I [...]
Read Full Post | Make a Comment ( None so far )Effective Keyword SEO Research
Written by Julie BattenEach person in your audience may have a different motive for searching. If you sell a product or service, people likely undergo a decision-making process before they make their final selection. For some products, this can be very quick (e.g., buying shampoo). For others, it can be very extensive and drawn out [...]
Read Full Post | Make a Comment ( None so far )Advertising in the New New Media
Written by Sean CartonWhile perusing the ClickZ News Blog, I came across a post about the Virtual Worlds Conference. Virtual world fanatics defend the marketing efficacy of their properties, effectiveness that’s been quite…err…effectively challenged. Just look at the lemming-like behavior of Second Life boosters.
This hype brings to mind the old dot-com days when people tossed [...]
Where’s Your Social Responsibility Google?
Unless you’ve been living on a desert island with no Internet access, you’ve probably seen the recent blog fallout from Google’s latest crack down on alleged link brokers.This week it seems that Google made some type of manual Toolbar PageRank reduction on a handful of major blogs and portal sites like the Washington Post, ProBlogger, [...]
Read Full Post | Make a Comment ( None so far )The Big Convergence Of Online Advertising
It’s hard to imagine a Web without onramps like search engines these days. They’ve become an essential part of the online experience. It may be equally as hard to imagine what the next phase of online advertising will be, as used to the sponsored links as we are. That maybe part of the problem. Ad-blindness [...]
Read Full Post | Make a Comment ( None so far )Google Slams Paid Links? Good or Bad?
Another under-the-radar-of-the-real-world blog firestorm erupted yesterday over high profile page rank drops. Google dropped visible PR of many blogs and mainstream news sites presumably as a penalty for selling links.No one except Google really knows for sure why PR dropped for these sites but it certainly looks like an extension of September’s paid directory massacre. [...]
Read Full Post | Make a Comment ( None so far )Socially Optimal
Written by P.J. FuscoA fundamental SEO (define) element entails breaking down crawling barriers to help the engines fully index a Web site. A successful campaign also relies on crafting compelling, keyword-targeted content that appeals to those searching for your site and building links for targeted terms and phrases. If you can build a natural search [...]
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