Archive for December, 2007
Politics and Search Engine Position
Written by Gary SteinWe here in the U.S. are again on the precipice of a huge election year. The most interesting thing about the 2008 campaign is that it started in early 2007. While the actual election — going to the polls and actually voting (and praying) won’t happen until late 2008, the wrangling, the [...]
Read Full Post | Make a Comment ( None so far )Let’s Talk About Links
Written by Mike GrehanThe search industry seems to have been fairly dominated by two major topics this year: the introduction of universal/blended search results and Google’s heightened alert regarding the issue of buying links to artificially inflate PageRank. From time to time, I’ve been known to play devil’s advocate over the paid links issue for [...]
Read Full Post | Make a Comment ( None so far )Copyrights, Trademarks and Patents, Oh My! Understanding Intellectual Property
By Kelly SimsYou are a business owner with a web presence. During a routine Google search for your page ranking, you discover something disturbing. There is another company out there with a name very similar to yours and almost identical content on their website. What do you do? Is your company name and website content [...]
Read Full Post | Make a Comment ( None so far )Ad-Supported Wi-Fi: Back to Basics
Written by Anna Maria VirziEver notice when you absolutely need Wi-Fi service, there’s none to be found — even in bustling Manhattan? Consider a visitor’s trip to Greenwich Village in mid-October; paid Wi-Fi service at McDonald’s was down, and wireless access at the Washington Square Starbucks was limited to people affiliated with New York University. [...]
Read Full Post | Make a Comment ( None so far )Top 10 Reasons to Double Your Search Budget for ’08
Written by Kevin LeeMany traditional agencies and marketers have already set their 2008 budgets in offline media but have yet to lock in their search budgets. If a skilled team has managed it using good tools and technology, search has likely delivered against the market’s heightened expectations. To search’s proven success add increasing skepticism about [...]
Read Full Post | Make a Comment ( None so far )What Do You Want From Online Video in 2008?
Written by Ian SchaferThe year 2007 was a watershed year for online video. The market matured a bit more, and clear leaders in the space emerged. We got a new ad format, the video overlay, and media buyers and creatives became just a little savvier with how they utilize online video. But what will 2008 [...]
Read Full Post | Make a Comment ( None so far )How to Embrace Multichannel Behavior
Written by Jack AaronsonWe’ve looked previously at ways to understand multichannel user behavior and about Web-to-store and store-to-Web analysis. Today, we’ll step back and look more generally at the methodology needed to really understand multichannel behavior. I call it “embrace it, then trace it.” To understand the philosophy, I’ll use a folklore tale of an [...]
Read Full Post | Make a Comment ( None so far )Turning Internet Browsers Into Customers
Many marketing experts struggle with the concept of on-site conversion. After executing on a well developed marketing plan, and generating traffic to a landing page or website, the next step is to turn your prospects into customers. Improving your online conversion rate can be accomplished in a number of ways. Generate targeted trafficAn important strategy [...]
Read Full Post | Make a Comment ( None so far )Dell’s da Vinci Marketing Code
Written by Shane AtchisonThe industry has been buzzing about Dell’s recent decision to create an integrated marketing and communications agency in partnership with WPP in a deal valued at $4.5 billion in agency billings over the first three years. (Disclosure: WPP owns my company, ZAAZ.) The deal is a massive statement by Dell on the [...]
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