Advertising
IAB, WAA: Different Audiences, Different Missions
Written by Jason BurbyAn interesting debate broke out about Web standards over the past week. David Smith, CEO of integrated media agency MediaSmith in one column asked why the Interactive Advertising Bureau (IAB) and Web Analytics Association (WAA) weren’t working together to come up with combined definitions. As the co-chair of the WAA Standards Committee, [...]
Read Full Post | Make a Comment ( None so far )Adobe, Yahoo Testing PDF Ad Service
A beta test of Ads for Adobe PDF Powered by Yahoo opened for publishers, offering placement and tracking of contextual ads alongside Portable Document Format content. PDF has been an appealing format due to its ability to preserve the look and feel of a document, while providing it to others in an easily accessible way. [...]
Read Full Post | Make a Comment ( None so far )Are Analysts Wrong About Online Ad Growth?
Written by Eric PicardFor some time, I’ve been calling analysts who cover the online ad space and complaining. But I haven’t seen any evidence that my complaints have had any impact, so I decided to take that complaint public. Analysts attribute revenue to the online ad industry in the wrong way. Never mind that I [...]
Read Full Post | Make a Comment ( None so far )The Evolution of the Pop-Under Ad
Written by Jack AaronsonI write to you from Customer Experience 2007 in Copenhagen, Denmark, where I just finished a presentation about personalization. In booking my trip here, I found a new twist on the traditional pop-under ad that I thought was much more effective. Like a reality TV show that features people performing scary tasks, [...]
Read Full Post | Make a Comment ( None so far )Advertising in the New New Media
Written by Sean CartonYou can’t avoid the buzz about social networks, online video, virtual worlds, and podcasts.Last time, I examined virtual worlds and podcasting. Today, I’ll outline questions you should ask before allocating resources to advertising on social networks and online video.Social networks are probably the most-hyped thing online since push media. And it’s not [...]
Read Full Post | Make a Comment ( None so far )Digital Ad Daze
Written by Anna Maria VirziNavigating the jam-packed exhibition rooms at ad:tech New York this week, a first-time visitor can’t help but walk out in a daze after witnessing hoopla reminiscent of Web 1.0, circa 1999. For example, in a homage to Facebook and MySpace comes this goofy concept: a site bills itself as the “new [...]
Read Full Post | Make a Comment ( None so far )Advertising in the New New Media
Written by Sean CartonWhile perusing the ClickZ News Blog, I came across a post about the Virtual Worlds Conference. Virtual world fanatics defend the marketing efficacy of their properties, effectiveness that’s been quite…err…effectively challenged. Just look at the lemming-like behavior of Second Life boosters. This hype brings to mind the old dot-com days when people [...]
Read Full Post | Make a Comment ( None so far )Back to the Advertising Future
Written by Pete BlackshawEver get tired of trying to make a case for investing in new advertising and marketing models? You could throw every number, ROI (define) case study, or testimonial in front of a CMO and she still won’t budget. Some categories, like consumer-packaged goods, continue to move at a glacial speed online, despite [...]
Read Full Post | Make a Comment ( None so far )Advertising’s Most Important Word
By Jerry Bader (c) 2007If you had to guess the single most important word in advertising what would it be: free, special, discount, sale, new, improved, bígger, better? So many words have lost their meaning or been corrupted by misuse or abuse that it is not an obvious choice. The words luxury, exclusive, and world [...]
Read Full Post | Make a Comment ( None so far )Why Metrics Don’t Matter…Yet
Written by Anna Maria Virzi Interactive advertising and marketing executives, like their offline counterparts, are fiercely competitive and highly guarded creatures. The same traits that help these business executives and creative personalities to soar can also impede an industry movement to bring consistency, including standards, to measuring digital media’s impact and reach. Just about everyone [...]
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