Business
Web Measurement Strategies for Small Businesses
Written by Neil MasonI’ve just returned from presenting at an Internet marketing seminar targeted at small and medium-sized businesses. Preparing for the presentation made me think about how to coordinate an effective digital marketing measurement program when you don’t have much of a budget. I’m a great believer Arthur C. Nielsen’s quote: “The price of [...]
Read Full Post | Make a Comment ( None so far )Designing the Perfect Small Business Marketing Conference
By Jennifer Laycock In the last five years, I’ve attended dozens of marketing conferences, events and seminars. During each of those shows, I’ve spent time talking to the small business owners who’ve come to try and learn a little more about how to market their business online. Time and time again, the message I hear [...]
Read Full Post | Make a Comment ( None so far )Font Basics for Branding Your Small Business
There are many components of a brand identity: logo, color palette, font choice, and the Visual Vocabulary. There’s a lot of information available about the use of logos, colors, and Visual Vocabulary, but not much on the effective use of fonts. So, here’s some information on the creative, practical, and technical aspects of fonts. Font [...]
Read Full Post | Make a Comment ( None so far )What if Your Business Model Changed Every Four Hours?
Written by Jason BurbyDuring a trip last week to the U.K., I saw a great insurance ad on TV. The commercial’s narrator asked, “What if your business model changed every four hours?” and the commercial showed a coffee store transforming into a retail clothing store and then into a restaurant. It continued depicting other business [...]
Read Full Post | Make a Comment ( None so far )Blogging 101: The Care and Keeping of Your Business Blog
By Tony D. BakerSo you’ve got your business blog up and running. Congratulations! But don’t think that your job is done yet. Starting a blog is kind of like keeping a pet. It’s fun and exciting and new at first, but there’s a lot of maintenance that goes into it, and if you don’t take [...]
Read Full Post | Make a Comment ( None so far )7 Marketing Mistakes to Avoid when Promoting your Business
Many people rush into business thinking it will be easy to run, but very soon they realize that it is not as easy as it looks. A successful business is a finely tuned machine. In order to keep your business running smoothly it is important to avoid making mistakes. Here are the 7 most common [...]
Read Full Post | Make a Comment ( None so far )SEO as a Dirty Business
In real life, presidential election campaigns are run behind closed doors and their actors often play dirty tricks on each other; for “All’s fair in love and war.” The final purpose of the game is political supremacy. Power. In SEM… the top of Google’s SERP. From Graywolf’s “How to Be a Dirty Digger” to Greenberg’s [...]
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