email marketing
2 Dozen Ways to Improve Your E-Mail Marketing Results
I suppose I can title this article “25 Email Marketing Mistakes I’ve Made.” But rather than focus on the negative, below I’ve outlined the best practices I’ve come to adopt over the years. Hope you find something here useful. 1. Diversify your Content: If your entire email focuses on one product, service, or topic, you [...]
Read Full Post | Make a Comment ( None so far )Behaviorally Targeted E-mail Communications
Targeted e-mail messages based on past behavior enable marketers to create more personal, relevant communications. These should result in higher revenues. Better-targeted communications can break through clutter and help marketers enhance their relationships with customers. Part one of this two-part column covered how to segment a house file and offered suggestions on tailoring messaging based [...]
Read Full Post | Make a Comment ( None so far )The Death Of Email Marketing?
By Christos VarsamisMany internet marketers have deduced that email marketing faces the worst crisis since its discovery. They base this conclusion on the massive increase of unsolicited emails better known as SPAM. Recent research has shown that email campaign clicks have been reduced to their lowest point. In the past years, email campaigns were very [...]
Read Full Post | Make a Comment ( None so far )Effective Email Marketing – Book Rooms and Build Relationships
By Benu Aggarwal (c) 2007Email marketing is one of the most effective communication and promotion vehicles in the internet marketplace. 90% of internet users and 56% of Americans use email on a regular basis (source: e-marketeer Aug. 2006). Hotels benefit from email marketing because it’s fast, direct, cost-effective, and builds loyal relationships. It is one [...]
Read Full Post | Make a Comment ( None so far )Effective Email Marketing Subjects
Email marketing has exploded in growth over the past few years, as marketers have continued to see the benefits and outstanding ROI this marketing medium can bring. However, despite the great results being attained, many marketers still overlook a very important component of their email marketing campaigns: The Subject.Just about everyone who uses email knows [...]
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