Keyword Research

The Value Of a Keyword

Posted on December 6, 2007. Filed under: Keyword Research |

Value Of A Keyword For Website Promotion & Search Engine OpitimizationA ‘keyword’ or ‘keyword phrase’ is a word or combination of words that people type into search engines to find what they are looking for. The search engine then uses that keyword to search the Internet (What Search Engines See) for webpages containing that particular [...]

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Why Keywords Are Vital To An Seo Campaign?

Posted on November 21, 2007. Filed under: Keyword Research, SEO |

SEO, or Search Engine Optimization, is the optimization of a web page in order that it ranks higher in the SERPs (Search Engine Result Pages) for specific keywords or keyword phrases. The pages that rank higher typically gain the greater amount of search engine traffic compared to pages ranked lower for the same keyword.
The majority [...]

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Effective Keyword SEO Research

Posted on October 31, 2007. Filed under: Keyword Research |

Written by Julie BattenEach person in your audience may have a different motive for searching. If you sell a product or service, people likely undergo a decision-making process before they make their final selection. For some products, this can be very quick (e.g., buying shampoo). For others, it can be very extensive and drawn out [...]

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Keyword Research for PPC

Posted on October 5, 2007. Filed under: Keyword Research, PPC Campaign |

By Ross Dunn
In many cases using the generic targets with high searches can be very costly in the world of PPC. While they can offer a good return, often long tailed, very specific phrases can offer more qualified traffic at a lower price.
CategoriesWhen it comes to any form of keyword research an Excel spreadsheet can [...]

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Seven Tips for Successful Keyword Research

Posted on August 21, 2007. Filed under: Keyword Research |

Before you set out to march your way to the top of search rankings you’ll need to take a good survey of the terrain ahead. You need to do a good amount of keyword research. Surprisingly, many webmasters seem to have stepped past this important starting point, and doing so has most definitely set obstacles, [...]

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