Marketing
Dell’s da Vinci Marketing Code
Written by Shane AtchisonThe industry has been buzzing about Dell’s recent decision to create an integrated marketing and communications agency in partnership with WPP in a deal valued at $4.5 billion in agency billings over the first three years. (Disclosure: WPP owns my company, ZAAZ.) The deal is a massive statement by Dell on the [...]
Read Full Post | Make a Comment ( None so far )Online Retailers Fail Customer Experience 101
Written by Bryan EisenbergMy company just released its “2007 Customer Experience Survey,” revealing both good and bad news. Bad news first. In aggregate, online retailers fall far short of offering good or even adequate customer experiences. A pathetic 4 out of 330 sites would get a passing grade in Customer Experience 101. It’s frightening to [...]
Read Full Post | Make a Comment ( None so far )What online marketers can learn from ants
By Mike SvatekIs your current targeting strategy fundamentally flawed? Baynote Inc.’s marketing director looks to the tiny kings of communal thinking for a better way to reach customers. The challenges for today’s online marketers have become increasingly daunting. They are tasked with researching, procuring, deploying and managing an incredibly wide array of processes and technologies [...]
Read Full Post | Make a Comment ( None so far )Marketing to Men, Women and Couples
By Joseph CarrabisHow do you get men to gather on a site? What about women? And couples? How do you get couples to shop together? In what follows, we’re going to explore how to make commerce and related sites “social” in the sense of making them places to gather as groups, and how sites can [...]
Read Full Post | Make a Comment ( None so far )IAB, WAA: Different Audiences, Different Missions
Written by Jason BurbyAn interesting debate broke out about Web standards over the past week. David Smith, CEO of integrated media agency MediaSmith in one column asked why the Interactive Advertising Bureau (IAB) and Web Analytics Association (WAA) weren’t working together to come up with combined definitions. As the co-chair of the WAA Standards Committee, [...]
Read Full Post | Make a Comment ( None so far )Designing the Perfect Small Business Marketing Conference
By Jennifer Laycock In the last five years, I’ve attended dozens of marketing conferences, events and seminars. During each of those shows, I’ve spent time talking to the small business owners who’ve come to try and learn a little more about how to market their business online. Time and time again, the message I hear [...]
Read Full Post | Make a Comment ( None so far )How Blogging Affects Mainstream Marketing
By Cliff Posey Jr There has been a lot of buzz around blogging lately, and for good reason. Weblogs, or blogs for short, are changing the way people market themselves and their businesses. If you aren’t familiar with blogging, the concept is relatively easy to grasp. Blogs first began as a shared online journal. A [...]
Read Full Post | Make a Comment ( None so far )New Research Validates Search For CPG Marketers
Written by Kevin LeeResearch conducted by comScore with Procter & Gamble, Search Engine Marketing Professional Organization(SEMPO), and Yahoo continues to validate what we in the search marketing industry have felt in our gut since the beginning: Search drives sales. Not just e-commerce transactions but sales of consumer packaged goods (CPG) as well. A majority of [...]
Read Full Post | Make a Comment ( None so far )Verizon’s Mobile Marketing Missteps
Written by Anna Maria Virzi“Your privacy is important to us,” begins a Verizon Wireless notice sent this month to customers. To maintain that privacy, the carrier instructs customers to call a toll-free number to opt out of a plan to share customer information with Verizon “affiliates, agents, parent companies…and their subsidiaries.” Jason Devitt, an entrepreneur [...]
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