Online Video
What Do You Want From Online Video in 2008?
Written by Ian SchaferThe year 2007 was a watershed year for online video. The market matured a bit more, and clear leaders in the space emerged. We got a new ad format, the video overlay, and media buyers and creatives became just a little savvier with how they utilize online video.
But what will 2008 bring? [...]
Is Your Video Brain Fried or Boiled?
Written by Dorian SweetHow are we humans holding up under the strain of extreme video stimulation?
People spend a lot of time looking at the things, so it’s sometimes a wonder if they actually have any brain function left. Their faces assume a long, blank stare, mouth agape; their posture takes on a slouch that resembles [...]
Web-Video Campaign Creation 101
By Jerry Bader Everyone knows what television commercials are, how long they are, and what the various formats and styles consist of, ranging from the hard-sell detergent ads to the soft-sell feel-good stuff.
Most people, especially those addicted to late night television also recognize the standard infomercial format with the familiar over-enthusiastic host, obnoxious pitchman, the [...]
Online Video Grows Up
Written by Dorian SweetWith online video, there’s lots to criticize. It’s not a hate or love thing. For many in this industry, it’s about shaking up the comfortable convention of a video stuck on some Web site, with no regard for interactivity.
As online technology evolves, the line between the moving picture and interaction will blur. [...]
