PPC Campaign
PPC or SEO for your business?
Search Engine Marketing (SEM) is coming of age… in a big way. From Fortune 500 corporations to sole proprietorships, more and more companies are starting to realize the power of the Internet for brand awareness, client retention, lead prospecting, and revenue generation.
This has lead to huge interest in, and demand for, the two most-effective SEM [...]
Bonding With Your PPC Prospect?
By Patrick SchaberIt took me awhile to realize that paid search was not a game! Really. Paid search is big business and potentially a large amount of a small business marketing budget. But like many people, I jumped in headfirst and was enamored with tweaking ads, trying new keywords and spending my company’s money. My [...]
Read Full Post | Make a Comment ( None so far )Organic SEO vs PPC?
So, whats it going to be? Spend the time and effort cultivating your organic search engine marketing plan or just offer up the cash and invest in a pay-per-click program? Which is better for you? Both?
Its a question most, if not all; businesses will eventually have to ask themselves in the course of developing their [...]
PPC Not Dead After All?
Written by Gary SteinDo we still need pay-per-click (PPC)? Last time, I pondered the past and future of the PPC (define) ad model and wondered if its best days were behind it. Clearly, PPC had helped to rebuild the interactive advertising industry at a key time, but is it past its useful life?
The answer is [...]
Keyword Research for PPC
By Ross Dunn
In many cases using the generic targets with high searches can be very costly in the world of PPC. While they can offer a good return, often long tailed, very specific phrases can offer more qualified traffic at a lower price.
CategoriesWhen it comes to any form of keyword research an Excel spreadsheet can [...]
How to Turn Around an Unprofitable PPC Campaign
By Kalena JordanDid you know that 80% of new advertisers fail to achieve a Return on Investment from their Pay Per Click (PPC) campaigns? I didn’t either because I just made that up. But seriously, I bet the percentage is very high. I seem to be spending more and more time helping clients and Search [...]
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