search engine
Politics and Search Engine Position
Written by Gary SteinWe here in the U.S. are again on the precipice of a huge election year. The most interesting thing about the 2008 campaign is that it started in early 2007. While the actual election — going to the polls and actually voting (and praying) won’t happen until late 2008, the wrangling, the [...]
Read Full Post | Make a Comment ( None so far )Search-Engine-Friendly Content Management
Written by Julie BattenDo you have a large, constantly evolving Web site, and your marketing or content team doesn’t know HTML from XML and XML from .xls?
You might need a CMS (define). A Web CMS is used to more easily create, manage, and update site content. Typically it comes with an easy-to-use interface that looks [...]
Search: More Options, More Money, More Media
Written by Rebecca LiebThe outside temperatures may have hovered in the single digits, but for four days this week attendees of Search Engine Strategies Chicago paid the weather little heed. We were too busy networking and straining to absorb the changes — and their implications — in the fast-moving world of SEM (define).
How quickly is [...]
Web Usability and Accessibility Are As Important As Search Engine Prominence
So you’ve optimised your website, done the keyword research, got the backlinks and everything is ethical. You’re sitting proudly on the first page of the search results. Or you’ve set up a pay per click campaign, bid on your keywords, created some ads and performance tracking is in place. Again, you’re at the top of [...]
Read Full Post | Make a Comment ( None so far )Levels Of Search Engine
Website Promotion Via Search Engine Optimization
Is it really essential to receive top listings on the major search engines and directories? Pose that question to business owners and most respond, “yes, it’s very important.” Follow that up with, What are you doing about it? And the most common response is, “nothing.” You see, they think that [...]
Adventures in Searchandising [Part 1]
Written by P.J. FuscoAs a natural extension of the word merchant, merchandising often refers to the methods, practices, and operations retailers conduct to promote and sustain certain categories of commercial activity. According to Wikipedia, the term, “merchant,” is understood to have different specific meanings depending on the context. (And remember, Wikipedia is always authoritatively right, [...]
Read Full Post | Make a Comment ( None so far )Soaring Through Universal Search
Searchers represent a valuable commodity to search engines, and the keen-minded technologists behind the algorithms want to make search sites as useful as possible, no matter what the query.Universal search. Blended search. Vertical search. They all aim at one target: fulfilling visitors’ needs so that they keep coming back.The speakers at the SES Chicago Orion [...]
Read Full Post | Make a Comment ( None so far )The Impact of SEO Web Design on Search Engines
SEO web design is a concept which emphasizes great architectural design principles based on how the search engines determine relevance and site information. The design should be able to give out the information that the user is seeking and at the same time be easily navigable. This is part of search engine optimization because the [...]
Read Full Post | Make a Comment ( None so far )How to Create Search Engine Friendly Title and META Tags (Part 1)
By Kalena JordanIn this article, I’m going to show you step-by-step how to create search engine optimized Titles and META Tags.
The TITLE Element
TITLE elements, (commonly called TITLE Tags), are one of the most important factors that search engines “look” at when it comes to determining the relevancy of a web page against a search query. [...]
How to Look Your Best in Search Result
Mom always said, “Put your best foot forward.” It’s valuable advice, because often how you appear on a first meeting sends subtle signals about you and can influence what happens next. We should also be concerned the same way with how we appear, what information is presented about us, in the search results. Because nobody [...]
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