SEM
E-Marketing Effectiveness: Think Lowest Common Denominator
Written by Dave EvansBorrowed from mathematics, the Lowest Common Denominator (LCD) is a unifying element that reduces large and complex sets of fractions to smaller, simpler sets. This applies to e-marketing, especially when dealing with user-generated content and its impact on marketing and advertising. As marketers, we no longer live in a world of mass [...]
Read Full Post | Make a Comment ( None so far )What Power Searchers Do and Don’t Tell Us About User Behavior
Written by Erik DaffornIf you’re anything like me, a trying aspect of your SEM (define) work involves finding balance between quickly finding search statistics that help you do your job better and avoiding the quicksand of interesting statistics that ultimately don’t add value to initiatives for your clients or company. The Rise of the Power [...]
Read Full Post | Make a Comment ( None so far )Promoting Your Products with Search Engine Marketing
Do you have a new product or an existing product that you’d like to promote? Search engine marketing can be an effective technique if you know how to optimize your online campaigns and manage your marketing spends effectively. Most major search engines such as Google, Yahoo, and MSN offer pay-per-click advertising. Additionally, you can find [...]
Read Full Post | Make a Comment ( None so far )The Trouble in Forecasting Organic Search Results
Written by Erik DaffornWhen an organization negotiates to retain an SEM (define) firm, the big questions inevitably come up: “If we go with your company, what type of increase will we see? What will happen to sales? How much will traffic go up?” For any business ready to plunk down a sizable portion of its [...]
Read Full Post | Make a Comment ( None so far )SEM Hyperchondria?
Written by Erik DaffornLast time, I examined SEM hypochondria, or some marketers’ tendency to worry about site details they can’t control or shouldn’t worry about. An opposite condition exists, too. While I’m not sure Noah Webster considers hyperchondria a valid term, the less-revered Urban Dictionary defines hyperchondria as the opposite of hypochondria. In other words, [...]
Read Full Post | Make a Comment ( None so far )AzoogleAds Branches Into SEM with Bazaar Acquisition
By Fred Aun, The ClickZ NetworkIn an effort to morph AzoogleAds into more than just a performance-based affiliate advertising specialist, the company has acquired Bazaar Advertising, a San Francisco search engine management and advertising player whose technology impressed AzoogleAds’ executives. The decision to go beyond its niche in CPA-based affiliate networking has already proved fruitful [...]
Read Full Post | Make a Comment ( None so far )SEM Hypochondria
Written by Erik DaffornSearch engine marketers have plenty to worry about. Just like we can never be too rich or too thin, our sites can’t be too optimized, content too prolific, or high-quality incoming links too numerous. But some problems are better left untreated, because they’re not problems at all. Following is a list of [...]
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