SEO Research
Adversarial Information Retrieval — That’s Spam to You and Me
Written by Mike GrehanAs I’ve said before, one man’s spam can often be another’s cutting-edge SEO (define) tactic. No, I don’t condone spam in the true black sense of redirecting an innocent end-user query to an adult-related site or something like that. But you have to admit, in the highly competitive field of SEM (define)/SEO, [...]
Read Full Post | Make a Comment ( None so far )A Slippery Slope: Google Owns a Search Engine Optimization Company
By Scott BureshIf you own or work with a search engine optimization company, or even if you’re just hoping to better your search engine placement, then you are probably aware of the recent acquisition frenzy that took hold among the major search engines. Google paid $3.1 billion for DoubleClick, Microsoft paid $6 billion for Aquantive, [...]
Read Full Post | Make a Comment ( None so far )Effective Keyword SEO Research
Written by Julie BattenKeyword research is one of the most fundamental SEO (define) activities, but it’s also one of the least talked about. Yes, personalized search, social media, and SEO for Flash are all very exciting, but without the right keywords, SEO efforts will go astray.
Keywords are the building blocks of SEO. Although the days [...]
