SEO
Finding Balance In SEO
Crafting a site involves people with different focuses and skill sets. Allowing them to run free instead of working together is a recipe for disaster.
United we profit, divided we watch someone else come along and take all of our clients. Though wordier than the original quote, it summarizes what speakers at the SES Chicago [...]
PPC or SEO for your business?
Search Engine Marketing (SEM) is coming of age… in a big way. From Fortune 500 corporations to sole proprietorships, more and more companies are starting to realize the power of the Internet for brand awareness, client retention, lead prospecting, and revenue generation.
This has lead to huge interest in, and demand for, the two most-effective SEM [...]
The Big SEO Learning Curve
Written by Mike GrehanPutting to one side the search-engine-optimization-isn’t-rocket-science debate, I had cause to ponder over just how broad and deep the SEO (define) discipline is. The occasion: I took part in a two-day intensive workshop/training event with a large client.
European Directories is a vast yellow pages organization with operating companies in the Netherlands, Finland, [...]
The Impact of SEO Web Design on Search Engines
SEO web design is a concept which emphasizes great architectural design principles based on how the search engines determine relevance and site information. The design should be able to give out the information that the user is seeking and at the same time be easily navigable. This is part of search engine optimization because the [...]
Read Full Post | Make a Comment ( None so far )How to Create Search Engine Friendly Title and META Tags (Part 1)
By Kalena JordanIn this article, I’m going to show you step-by-step how to create search engine optimized Titles and META Tags.
The TITLE Element
TITLE elements, (commonly called TITLE Tags), are one of the most important factors that search engines “look” at when it comes to determining the relevancy of a web page against a search query. [...]
The Difficulty With Grabbing Attention In Search
Those much-revered top five placements on search engines for a given set of keywords only draws the viewer’s attention for seven seconds. Gord Hotchkiss sees this short attention span as a call to brands to keep doing their market research.
The humorous Short Attention Span Theater of Comedy Central’s earlier days condensed comedy bits into brief [...]
Selecting a Search Engine Optimization Company
By Gunjan TiwariA Search Engine Optimization Company can be an invaluable asset in your Internet marketing campaign. They specialize in knowing how to raise your search engine positions, monitoring those positions on the regular basis, and adjusting their strategies to account for undesirable results in any given month.
Since this takes a lot of time, effort, [...]
Why Keywords Are Vital To An Seo Campaign?
SEO, or Search Engine Optimization, is the optimization of a web page in order that it ranks higher in the SERPs (Search Engine Result Pages) for specific keywords or keyword phrases. The pages that rank higher typically gain the greater amount of search engine traffic compared to pages ranked lower for the same keyword.
The majority [...]
Eleven Things That Define What A Quality Link Is
By Eric ChoIn any link building campaign, its not just about the quantity of links you get but more importantly the quality of the link. Many newcomers to SEO think, as long as its a one way link or has high page rank, then its a great link, but there are so many other elements [...]
Read Full Post | Make a Comment ( None so far )A Slippery Slope: Google Owns a Search Engine Optimization Company
By Scott BureshIf you own or work with a search engine optimization company, or even if you’re just hoping to better your search engine placement, then you are probably aware of the recent acquisition frenzy that took hold among the major search engines. Google paid $3.1 billion for DoubleClick, Microsoft paid $6 billion for Aquantive, [...]
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