Video Marketing
In-Game Advertising Reaching New Levels
Written by Andreas RoellWith $7.4 billion in computer and video-game sales last year, is it any wonder advertisers are getting in on the game, too? The Electronic Software Association (ESA) reports that the industry has tripled in the last decade — 6 percent just in the last year. Making this advertising opportunity even more desirable, [...]
Read Full Post | Make a Comment ( None so far )Web-Video Campaign Creation 101
By Jerry Bader Everyone knows what television commercials are, how long they are, and what the various formats and styles consist of, ranging from the hard-sell detergent ads to the soft-sell feel-good stuff.
Most people, especially those addicted to late night television also recognize the standard infomercial format with the familiar over-enthusiastic host, obnoxious pitchman, the [...]
Video, Rich & Streaming Media; Viva la Liberación?
Written by Ian SchaferIsn’t it ironic that as yet another format war brews in the physical media world (HD-DVD vs. Blu-ray), Internet video delivery has become the business the media is paying the most attention to? Although consumers have accorded pay-per-download services a lukewarm reception by (see CinemaNow, Movielink, and even Amazon’s Unbox Video), free, [...]
Read Full Post | Make a Comment ( None so far )Taking the Video Wheels Off
Written by Dorian SweetTalk is cheap. It’s easy to discuss video and how it works online, but what about producing it? Yes, money makes it easier. But a lot of money has been wasted on the medium for lack of a little knowledge.
Much of the online video revolution occurred at either end of the execution [...]
A Website Without Video Is Like Jell-O Without Whip Cream
By Jerry Bader Do you like Jell-O? It’s Okay I guess; I mean it’s not a hot fudge sundae is it? But if you add a little whip cream, then my friend you’ve got something worth calling dessert. My question to you is, does your website have that something extra, that dollop of whip cream [...]
Read Full Post | Make a Comment ( None so far )Video Marketing – Its Different Manifestations
Just go through these facts and figures:
• “This [online video ads] could very well become the dominant form of online advertising… probably within the next 18 to 24 months” – Bob Hanna, senor vice president of sales with Burst Media-a group that offers publisher sites to advertisers.
• “Online video ad spend is to surge by [...]
