Web Analytics
Web Analytics 2007: Tools Diversify, Vendors Consolidate
Written by Neil MasonNo sooner than you know it, another year’s gone by. One wonders whether we’re any further ahead in the quest to improve digital marketing efforts’ performance. Let’s look back at what’s happened over 2007.
Having given it a bit of thought, I was struck by certain somewhat random things about the last year. [...]
Web Analytics: Convergence Continues
Written by Shane AtchisonEarlier this year, I examined the analytics software marketplace. In January, as Omniture gained momentum and Visual Sciences acquired WebSideStory, I wrote Convergence is inevitable,” and that it couldn’t arrive fast enough in online media, analytics, and optimization.
Since then, a lot has happened in the analytics marketplace. Omniture last week said it [...]
Web Analytics: Not Just Growing, But Diversifying
Written by Neil MasonWow, that was the week that was. As I write this, I’ve just about recovered from a three-day immersion in online marketing performance measurement and optimization. I think we used to call it Web analytics. Now that I’m back in my own time zone, I’m beginning to process some of what I [...]
Read Full Post | Make a Comment ( None so far )Deciphering Web Analytics
Want to optimize your online sales? Improve your understanding of your target market demographics? Need to improve your marketing ROI? What right minded webmaster or online entrepreneur doesn’t, right?
Your web analytics are your gateway to measurable success and provide a lot more information than most people give them acknowledgment for. Yes, they track the number [...]
Web Analytics 2.0
By Jason Burby, The ClickZ Network
At first, one could say we don’t need anymore 2.0 buzz. A quick search on Google for “2.0″ returns nearly 500 million results. There’s nothing new about people slapping 2.0 onto the end of something and saying everything’s changed. In this case, though, Kaushik nails the difference between the way [...]
